05 Aug 005: Alex Makin is redefining marketing to grow the bottom line

Alex Makin is managing director of Syneka Marketing, an award-winning marketing agency that believes success starts with strategy. Through this philosophy, Syneka build strategy marketing initiatives that deliver measurable results to their client’s bottom line.

Low Point in Journey

Losing the election when campaigning to be major in local council

Click To Tweet: Adviser Nation, Will shares his inspiring story with us today at Journey Of The Successful Adviser!

Turning Point in Business

Transitioning from a tactical marketing agency to one that focused on a strategic review as an initial function to identify the tactics that would best support the strategic initiatives

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Favourite Piece of Technology

VTiger CRM: for a comprehensive open-source CRM solution

Interview Links

Syneka Marketing: helping redefine marketing as a business function that supports the overall strategic objectives of an organisation