18 Dec 068: How to protect your brand & your IP and create a more valuable asset – with Geoff Moller
Does your business have a logo? A tagline? A business name (other than your own name)? If you answered “yes” to any of these, you’ll enjoy this episode with Geoff Moller, a calm, passionate and much-respected professional who advsises people and organisations on brand protection.
With a wealth of experience spanning multiple industries, Geoff enjoys a solid national reputation as the go-to person for trademarking, IP and brand protection.
Geoff shares a range of useful and relevant insights around trademarking and brand protection, and he shares with us some of the experiences and challenges he endured through his career that opened his eyes to the important of brand protection and trademarking.
Knowing how successful businesses run, he draws on over 30 years’ personal experience to advise SMEs and corporates across all industry sectors. His input revitalises business performance and transforms lives.
In this episode you’ll learn:
- How Geoff has built a brand and reputation as an expert in his industry
- The importance of protecting your IP as an asset to your business
- The greatest value he took out of his MBA
- What you can register as a trademark (hint, you’ll be surprised!)
Links Mentioned In This Episode
Thanks For Listening
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Thanks, Geoff, for sharing your story! Until next time!