064: How to get your pricing strategy right for maximum profit – with Jon Manning

I interview Jon Manning, a pricing expert who shares insights and ideas to how you can price your offerings for maximum profit. Jon runs two companies, a pricing consultancy, Sans Prix and Pricing Prophets, an online portal providing access to thought leaders around the globe with expertise across a range of verticals.

Why is knowing how to price your service important? Have you ever bought a product or service only to walk down the street to see it being sold for a much higher or lower price point? If so, you’ll understand that pricing is not always a fixed variable.

With a strong track record of successfully helping companies, Jon is internationally recognised as an expert and his passion for optimal pricing strategies ensures that, on average, he achieves at least a 20.9% revenue uplift for companies he works with.

I can personally vouch for the advice Jon provided to the Yellow Pages when I worked there and the impact that had on a product line that grew by multi-millions of dollars within the 12 months thereafter.

In this episode you’ll learn:

  • Why value is subjective and context changes pricing
  • Why Jon chose to launch Pricing Prophets as a vehicle to leverage his business
  • Several common pricing mistakes many companies make
  • 3 simple rules to maximise your pricing profits
Links Mentioned In This Episode

Pricing Prophets

Sans-Prix – Jon’s Consulting Company

Dan Ariely Talk @ London School of Economics

Thanks For Listening

Thanks so much for joining me for this episode. Have some feedback you’d like to share?

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for Journey Of The Successful Adviser on iTunes. Ratings and Reviews are the most helpful way to improve the ranking of the show so our inspiring guests can have their message heard by more people.

If you have any questions, please head on over to our Contact Us page.

Lastly, be sure to ‘subscribe’ to the show on iTunes to get automatic updates.

Thanks, Jon, for joining me this week and sharing your story! Until next time!

No Comments

Sorry, the comment form is closed at this time.

Free Broker Training

Operate a more efficient, productive and profitable broking business

Loan Process Audit

Streamline your service delivery model and grow your submission and settlement volumes

    Use this free 21-minute training to unlock the structure to consistent, predictable growth in your broking practice