044: Create an evergreen sales funnel with Scott Bywater

Scott Bywater is a professional copywriter who helps businesses with email lists orchestrate quick cash-pulling product launches… and then turn those launches into evergreen funnels that generate a pipeline of leads and customers on an ongoing basis.

Biggest Challenge Faced So Far

When operating a hair-dressing salon, Scott got a call from the hairdresser saying that the doors to the salon had been locked because they couldn’t afford to pay the rent – and so he had to call his mum to pay the rent.

Whilst this was a disappointing moment, he was able to carve out a belief that he was prepared to take on the tough situations to achieve the destiny that he saw for himself.

Rewarding Moment in Business

Doing product launches that go gangbusters are particularly rewarding – such as a launch for a health company that brought in over $400,000.

Favourite Piece of Technology

Omnifocus: get it out of your head and onto the computer

Freedom: make technology less distracting

Recommended Reading

The Pillars of the Earth by Ken Follett

Trust Your Vibes by Sonia Choquette

Interview Links

Scott’s website: Copywriting That Sells

Email Scott


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